Strategy ✦
Finance brain
Ownership
Storytelling ©
Analytics
Own the U.S. growth plan, where to play and what to skip.
Treat a small budget like your own money.
Tell the story so Americans feel it.
Be scrappy for the unglamorous work.
Prove what's working, not spend on faith.
A strategist who can't create, or a creative who can't budget. With me, neither.
You don't have to choose.
Not just "creative energy" — I bring the product marketing loop: market read, positioning, launch, measurement.
Rarely one right answer, so I test, learn, try again. I'd rather run the experiment than wait for the perfect plan.
Halio was the first cleansing device I ever used. That's not a line. It's why I'm here.
Start-up pace, where decisions actually happen.
Ideas shipped, not stuck in a deck.
Beauty × technology, exactly what Halio is.
Eva's energy. Sao's founding story.
Leaving a stable consulting seat on purpose, to build something I love from day one.
The U.S. beauty-tech market is huge and fast-moving, but crowded and noisy, and American shoppers don't trust easily. This category is won on real results, creators, and community, not the biggest ad budget. That gap is exactly the opening.
A pop-up that brings Halio to where U.S. customers already gather.
Sculpt class, then Halio LED mask facials. An LA experiential.
The device as a giftable floral moment, built for PR + sharing.
An owned community of routines + real results. A content & referral engine.
“Your 7pm skincare, now parked on Abbot Kinney. #HalioGlowTruck”
“we brought the glow to LA.”
My first 90 days start by learning Halio from the inside out: the product promise, the founder story, the U.S. shopper, and the moments that can turn real love into visible demand.
Get close to Halio's story, product rituals, and U.S. shopper questions. Listen to customers, founders, creators, and beauty communities to find the clearest brand wedge.
Run creator seeding, spa and studio demos, pop-up trials, before-after storytelling, and paid social tests to see which message makes Americans curious fastest.
Turn the strongest tests into a launch plan: set up Amazon from zero, tighten the DTC page, build a retail-ready story, and make every touchpoint repeat the same Halio promise.
I ran the full production from concept to curtain call: logistics, shipping, volunteer coordination, and the marketing plan that sold it out. End-to-end, under a hard deadline, twice. Strategy, marketing, execution, one person.
I'm already obsessed. Let's get America hooked too, as your first U.S. growth & brand hire owning the plan end to end.
